Simple Promise Farms
Brand Guide
Rooted in Recovery
The core of our brand
Our Logo Suite
Primary Logo
Our logo is built within a circular form that holds a carrot shaped like an “S,” growing from the earth and anchored by crop lines. The mark reflects the Simple Promise Farm's belief in recovery as a steady, grounded process—both visible growth above the surface and the unseen work happening below. Our Word Mark is set in a modern geometric sans serif with slightly rounded corners communicating our professionalism and approachability. Our word mark is set in a sans serif with a refined, clean geometry and subtle softness create a tone that feels both reliable and welcoming, reinforcing the brand’s sense of care and steady support.
The Primary Logo should be on all official collateral when space allows. Use the vertical and horizontal variations as needed. Only set it in the following approved colorways. The Black and White colorways are only to be used on brand partnership collateral when required by brand partners.
Primary Vertical Light BG
Primary Vertical Dark BG
Primary Vertical Black
Primary Vertical White
Primary Horizontal Light BG
Primary Horizontal Dark BG
Primary Horizontal White
Primary Horiztonal Black
Word Mark
Our Word Mark is to be used on all official collateral when the space does not allow for the full Combo Mark. Only set it in the following approved colorways primarily showcasing the mark in the Navy colorway. TGH operates under a tri-tone color system, so the alternative colorways should only be used on their corresponding shade or on white as shown below.
Word Mark Vertical Navy
Word Mark Vertical Blue
Word Mark Vertical Growth Green
Word Mark Vertical Nutrient Green
Word Mark Vertical Orange
Word Mark Vertical Beige
Word Mark Vertical Magenta
Word Mark Vertical Pink
Word Mark Vertical White
Word Mark Horizontal Navy
Word Mark Horizontal Blue
Word Mark Horizontal Growth Green
Word Mark Horizontal Nutrient Green
Word Mark Horizontal Orange
Word Mark Horizontal Beige
Word Mark Horizontal Magenta
Word Mark Horizontal Pink
Word Mark Horizontal White
Icon Two Tone Navy Blue
Icon Two Tone White Blue
Icon Two Tone Green Green
Icon Two Tone White Green
Icon Two Tone Orange Beige
Icon Two Tone White Beige
Icon Two Tone Magenta Pink
Icon Two Tone White Pink
Icon Outline Navy
Icon Outline Blue
Icon Outline Growth Green
Icon Outline Nutrient Green
Icon Outline Orange
Icon Outline Beige
Icon Outline Magenta
Icon Outline Pink
Icon Outline White
Icon Fill Navy
Icon Fill Blue
Icon Fill Growth Green
Icon Fill Nutrient Green
Icon Fill Orange
Icon Fill Beige
Icon Fill Magenta
Icon Fill Pink
Icon Fill White
Safe Space
When displaying any of the logo variations, maintain ample space around it to avoid crowding or interference from other elements. To achieve this, don’t place anything within the “safe space” equivalent to 10% the width of the logo.
*Of course, there are exceptions: subtle patterns or textures overlapping at 20% opacity or less are acceptable.
Use unapproved color combinations or colors
Distort the logo and elements
Mask images into the logo
Place logo on backgrounds that make elements hard to read
Use alt fonts
